Have you ever heard questions like these:

  • Why do we have to go through all this change? 
  • When is someone going to train me? 
  • When is that department going to do its job right? 
  • Who dropped the ball? 
  • When am I going to find good people? 
  • Why can't they communicate better? 
  • Who is going to solve the problem?
  • Must I do everything MYSELF?

If so, QBQ! Training is on target for your organization! The Question Behind the Question, (QBQ) is a powerful and practical training process that works to make personal accountability a core value. QBQ! goes beyond the common topics of change management, customer service, team building, supervisory skills, motivation and attitude, to lay a foundation for delivering concrete results in every arena.

QBQ! The Question Behind the Question Training, addresses the most important issue in organizations and society today: personal accountability. A lack of personal accountability has resulted in an epidemic of blame, complaining, procrastination and victim thinking. No organization or individual can achieve goals, compete in the marketplace, fulfill a vision, or develop people and teams without personal accountability.

The solution involves an entirely new approach. We can no longer ask questions that result in blame, complaining procrastination and victim thinking, we must learn to ask the Question Behind the Question:


Succinct, insightful, and practical, QBQ! The Question Behind the Question training provides a method for putting personal accountability into daily action, which can bring astonishing results: goals are executed, problems get solved, barriers come down, service improves, teamwork grows, and people adapt to change. 


Additional Information

QBQ! is the absolute best tool for making personal accountability come to life in an organization. This easy-to-implement idea is one that works for senior management as well as the front line—and everyone in between. We are committed to making accountability a core value at Husqvarna and QBQ! shows us the way.
— Debbie Slocum, VP of HR, Husqvarna Construction Products

Training Objectives

  • Eliminate Blame, Complaining, Procrastination and Victim Thinking
  • Enhance Communication and Build Relationships
  • Remove Barriers to Problem Solving
  • Practice Personal Accountability
  • Adapt to Change
  • Reduce Stress


  • Increase Productivity
  • Execute Deliverables
  • Increase Employee Engagement
  • Boost Morale
  • Foster Creativity
  • Develop People
  • Build Effective Teams
  • Solve Problems
  • Increase Revenue


  • Participants say QBQ! is the most practical, fun and easily applicable training they've experienced
  • People are thrilled to have concrete tools to eliminate Blame, Complaining, Victim Thinking and Procrastination, and Inspire a Culture of Personal Accountability


  • Will you work to make personal accountability a core value in your organization?
  • It will likely be one of the best investments you ever make.
QBQ training is helping us move positively through the difficult changes we’re faced with in our organization. People started using the practical tools that help them ask better questions right away. The improvement in the way departments are interacting with each other is amazing. They’re solving problems and embracing change. We can’t wait to get this out to more of our people.
— Pam Jackson, CFO, South Central Kansas Regional Medical Center
I’ve facilitated QBQ! sessions for 80 team members here at Dell with another 90 scheduled. The message is catching on throughout the organization. People are experiencing transformative thinking! They realize that QBQ! is for them, that they don’t need to wait on the corporation to implement a new process or program. QBQ! is the catalyst we needed to get us excited about working together and to practice personal accountability daily. Thank you!
— Roger Guffey, Test Engineering Manager, Dell Computers